The Impact of Technology on Live Performances
Technology
has undeniably altered the nature of live concerts. Indeed, the influence of
digital technologies continues to infiltrate nearly all modes of listening and
consumption. Digital recording technologies shifted a great deal of musical
production and listening into the virtual realm. The widespread adoption of
internet-related technologies in the development of social media, music
consumption platforms and streaming services ensured that a growing proportion
of the average music-listener population has almost no need to attend concerts.
The recent global health pandemic, which mandated the isolation of millions of
people around the world, was a wild card in this trend. It restricted and then
eventually prohibited the gathering of people at physical music events. The
situation sparked a renaissance for live music concerts in the online
environment. Let’s discuss with Richard Hovan in
this blog.
The Impact of the
Internet on Music Consumption
Artists have
always been in search of new ways of reaching their audience, says Richard Hovan.
Live concerts are increasing due to the popularity of the artists. In recent
years, the live music industry has increasingly employed new technologies to
complement the traditional live concert experience. Concert halls and music
festivals have long been centres of music appreciation and enjoyment; however,
many listeners often find it impractical to attend concerts in person.
Developments in computer graphics, virtual reality hardware, and Internet music
streaming have therefore created new opportunities for audiences to attend an
increasing number of performances virtually. The Internet has change the way of
stag programs. It has been instrumental in shaping the way audiences consume,
distribute, payment for, and market music. This change in interactive consumer
behaviour significantly impacts the online live music streaming industry.
The Internet
is perhaps the largest cause of this transformation. Computers and the Internet
suddenly allowed an entirely new way of consuming music. No longer did
listeners have to solely depend on a physical recording for distribution; they
could now simply connect to a Web server and listen. Because the files were
compressed, listeners could also store multitudes of music on a single
computer. The Internet connected listeners from all corners, post codes, and
continents around the world. Music blogs and forums informed listeners about
new and classic releases while simultaneously creating an environment of
sharing MP3s and new music videos. Above all, the Internet also enabled
musicians and artist–fans to communicate directly. Having toured both inside
and outside cities, artists could quickly advertise and announce new tours or
performances to online communities. The main limitation was connectivity and
restrictive technology.
Technological
Innovations in Concert Experiences
Technology
is playing important role in every field. Technological innovations have
dramatically extended the concert experience and redefined it in the eyes of
new generations. The ability to stream a concert live is fast becoming almost
as important as the performance itself, providing audiences the ability to
attend a performance without the associated travel costs.
Wrapping Up
Richard Hovan says that, the switch to digital concerts has also had a major
impact on the economics of concerts, bringing in a completely new revenue
stream. Artists and organisations who previously relied on the sale of tickets
for most revenue are now able to generate substantial revenue through live
streaming.
Originally posted at; https://richardhovan.medium.com/evolution-of-live-concerts-era-to-virtual-reality-f1c29e64e59e
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